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Every person needs someone in their life who believes in them and sees possibilities that they don’t always see for themselves.

“A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you always knew you could be.”

– Tom Landry


We care about your dreams, goals, and success in real estate and in life. We often ask this question of our agents, “How is it that we are more invested and more committed to your dreams and goals than you are?”

George Q. Morris
CEO, Everest Sales System

George Morris is the owner of Century 21 Everest, the #1 Producing Century 21 office in the world. As the founder and CEO of Everest Coaching, and one of the industry’s leading Brokers, George brings more than 25 years of real estate knowledge and experience to help real estate professionals take their business to the next level. He is also a highly sought after coach and public speaker.

John Ciet
Senior Vice President, Sales Training

John Ciet is a respected leader in real estate with nearly three decades of experience. He co-founded Everest Realty Group, which in 2011 affiliated with global leader CENTURY 21. In 2018 John assumed the role of President of CENTURY 21 Everest, California.

Judy Fordon

Senior Vice President, Coaching Services
Judy has 20 years of real estate experience beginning with facilitating a startup brokerage in Michigan. After building her own successful real estate sales career, she went on to a highly successful career as a real estate coach, helping 100s of agents increase production and reach their goals!

Alma Merrill

Senior Vice President, Training

Fighting against the odds, a childhood of neglect, abuse, and no education, championed his curiosity of learning. With nearly 20 years in the business, Alma is easily one of the most powerful FSBO and Expired trainers in the world. Having many harrowing stories like surviving death defying automobile and motorcycle accidents, childhood illness, and even a violent airplane crash in 2017, Alma is a passionate and dynamic speaker that captures his audience’s attention and hearts. It’s no wonder that Alma is a master at overcoming objections, failures, and obstacles. With a passion to teach, he shares his whole soul with others and is a fantastic asset to the Everest Coaching.






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